A new product claims to revive your face in mere minutes, toning sagging chins and tightening facial muscles. What is it?

Facial Magic (or, The 5 Minute Facelift) is the brainchild of anti-aging expert Cynthia Rowland. The facial exercises are based on isometric contractions used to tighten and tone the muscles in the face, and these resistance movements are intended to increase oxygen and blood supply and minimize the signs of aging. The exercises include the upper eyes (which lifts the brow and firms the forehead), lower mouth (which targets jowls) and the "wattle" (which targets the area just under your chin). Toning exercises work on muscles elsewhere on the body so why not the face? Rowland is launching a DVD a face exercise DVD, but, in the meantime, here's a preview of some of the exercises. And before and after photos!

But is exercising one's face the same as exercising one's body?

We asked fitness expert and personal trainer Kathleen Trotter to weigh in on facial exercises. Trotter explains that it's important to work every muscle in the body, no matter how small - not because it might make you look like you've had a facelift, but because we often become disconnected from our bodies during the aging process.

"It is important for neurological and brain health to keep the connection alive between the mind and every muscle in the body," says Trotter. "Many areas of the body, like the feet, rotator cuff muscles and neck and facial muscles are often not addressed in a gym setting. This is problematic because health of these muscles are of vital importance for the body to be functionally fit. So if people want to do facial exercises to get a more youthful appearance I am fine with that, because I know that the physiological and functional benefits to the body will also take place."